With Big Sam being ceremoniously dumped out of the club on his backside, and Harry Redknapp unable to tear himself away from life on the south coast, the Magpies fans were crying out for a bit of romance – and Ashley and Mort duly obliged.
Buut for all of Keegan’s passion and enthusiasm he is not a technically gifted manager.
While his Newcastle side were entertaining, they were defensively poor and famously surrendered a 12 point lead to blow the league title.
His England team lacked organisation and were bundled out of Euro 2000 in the group stage after a humiliating loss to Romania.
And his Manchester City failed to do anything of note.
To make matters worse the Premier League is ever improving and being in charge of Newcastle the second time round will be much more difficult than the first.
The fact that he has already pleaded for the fans to be patient speaks volumes.